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SMX East Buzzes About Panda, Google+ and Privacy Issues
The first day of the Search Marketing Expo East 2011 in New York City created plenty of excitement with Google, of course, being the topic of much conversation. In fact, Google’s Panda update and its...
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4 Business Lessons I Learned From Google Employee Number 59
In a little more than a decade Google has morphed from afterthought search engine into a global brand behemoth bigger than Disney, GE and maybe even Coca-Cola. In fact, the company that started out of...
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The Skinny on Measuring Social Media ROI
Now that companies are collectively spending hundreds of millions of dollars on social media marketing, advertising and earned media campaigns, more and more number crunchers are demanding marketers...
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How To: Make Mobile Conversions Easier
A few weeks ago in this space we talked about organizing content for mobile to better optimize website conversions. As everyone already knows, it’s all about the conversions. The post generated a lot...
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Google Analytics Premium: More Data, Better Tools, Lot’s of Money
When Google last week launched a paid version of its Analytics tool designed to process higher volumes of page views and provide additional support including training and service level agreements, it...
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The 50 Best “Best-Of” Online Marketing Lists
Perhaps one of the greatest opportunities online marketing offers is the ability to accurately measure results. Once we’ve measured these results there is a tendency to organize and rank each in order...
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Google Tweaks Algorithm to Increase Timeliness [News]
The ability of platforms like Twitter and Facebook to deliver updated information in real-time is pushing search giant Google to “freshen” up its own results in an effort to serve the most relevant...
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How To: Make Mobile Conversions Easier Part 2
As mobile continues to dominate tech talk in 2011, a wave of of ancillary issues – from location-based technologies to hyper-local marketing trends – are reverberating through businesses across the...
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Cool (Geeky) Stuff on The Last Binary Day of the Century
Today, November 11, 2011 – perhaps better known as 11.11.11 – is the greatest of all binary days and is likely the last one you’ll ever experience. The next one isn’t coming for another century. A...
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How To: Make a Better Homepage
The world’s most visited homepage is also most likely one of the simplest. And it’s no coincidence that the guys responsible for revolutionizing the search engine also understand the importance of a...
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Trending This Week: Obama Kisses Chavez, Pope Wears Funny Hat
President Obama and Venezuelan Strongman Chavez lock lips All you need is love… and maybe a bit of humor. At least according to the folks running the latest United Colors of Bennetton campaign, which...
View Article5 Things To Know About Invalid Clicks
Invalid clicks costs marketers millions in lost revenue and opportunity every year. If you’re running AdSense campaigns it’s imperative to plug this potential drain of your marketing resources ASAP....
View ArticleTrending This Week: Presidential Politics, Twitter Revamp, Thumbs Down for...
Presidential hopeful Rick Perry went viral this week in a video featuring him making promises to end Obama’s war on religion and saying he’ll fight against liberal attacks on our religious heritage....
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How To: Get the Most Out of LinkedIn Company Pages
For many marketers LinkedIn is quickly becoming the go-to social media platform. The network’s huge reach (122 million members) and its versatility has moved it far beyond its previous tag as...
View ArticleTrending This Week: Google Makes Girl Cry, Kremlin Fights Fair, Then Dirty
Google played the heavy this week when the company shut down a young girl’s Gmail account because she is not “of legal age to form a binding contract” with the commpany. Didn’t know that could happen?...
View Article5 Not So Obvious Tips For Creating A Better Mobile-Friendly Website
As mobile devices continue to proliferate among even the least technologically savvy of us, the way we access the Web will continue to migrate away from the desktop and toward highly mobile smart...
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How To: Use New Tools and Controls to Manage Google+ Pages
After introducing Google+ Pages as a way to provide businesses the ability to build a public identity on Google+, the company has been busy tweaking the platform and recently added new tools and...
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10 Commandments of Optimizing Landing Pages for Conversions
If you could do only one thing today to dramatically improve your marketing ROI, adding landing pages to your website would be a good bet. All too often we see less Web experienced companies pushing...
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Keyboard Shortcuts Guaranteed to Save You Time
For many Web designers, learning keyboard shortcuts is a job necessity. Not only can keyboard shortcuts greatly increase your productivity, but streamlining these motions can be good for your health...
View ArticleHow To: Integrate AdSense Ads with Quality Content
The idea of placing additional AdSense ad units on a client’s website can be quite tempting and often has a big impact on the site’s overall ROI. However, many marketers and publishers find it...
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